Keep it simple
All too often you meet clients that, although they have a brilliant idea, they aren’t confident enough to launch a simple site with that simple little tool, idea, functionality or whatever it was they came up with. Instead they want to include
a lot of other stuff that will ‘keep users on the site’. Unfortunately the result only scares them away.
Trust your idea instead. Let users try it out and come up with ideas and improvements for that specific idea.
Adding a web search just because so many use Google, or add news just becasue so many visit news sites is not going to get you a single new member, and just draws attention from your main idea.